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Case study: Ecommerce vs new retail strategies

As more corporations venture into ecommerce, companies will need to understand the new retail market logic, key tactics on "where to play" and "how to win," and learnings derived from key players within the ecosystem.

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Understand the trends in ecommerce and new retail. What can we learn from key players in China?

Understand the strategies employed by key players in the industry, along with their achievements and challenges encountered.

Examine the tactics and strategies employed by key players, and discuss what are the learnings that you can bring back to your organisation. Some references and discussions.

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