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Sip, Innovate, Repeat: Immersive Workshop
Dive deep into the heart of customer-centric innovation through your favourite cup of coffee.

What you can expect?
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High impact case studies into China's next-gen F&B powerhouses: Luckin Coffee, Mixue and Chagee
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Field immersion with guided store visits, market observations, and executive deep dives
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Briefings & reflection designed to help your team translate insights into actionable innovation strategies
Why join?
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Learn how China’s F&B giants like Luckin, Mixue, and Chagee launch, adapt, and scale at breakneck speed
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See how tech, customer obsession, and smart execution power their success
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Leave with a toolbox of ideas your team can pilot immediately
Who should join?
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Growth, marketing, and innovation teams
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Product and strategy leaders
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Teams driving customer-centric transformation

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