Sip, Innovate, Repeat: A coffee & bubble tea immersive workshop
Distill innovation and customer centricity lessons through an immersive experience with top coffee and bubble tea brands
Description
We did a report on Bubble tea in Southeast Asia last year. It went viral.
Singapore is a crowded market for bubble tea and coffee. We counted there are 62 brands of coffee alone and yet, new chains - like Luckin, Tim Horton and Kopi Kenangan have/ are coming here.
So why did Luckin Coffee enter Singapore, and how does it intend to compete with the coffee brands here? And how is it relatable to your own organisation?
Level up your organisation's approach to innovation and customer centricity with our immersive workshop - Sip, Innovate, Repeat. Regardless your industry, this workshop change the way you see innovation and customer-centricity in today’s hyper competitive market.
The immersive experience allows you to step into the shoes of a customer where you'll observe firsthand the cutting-edge innovations and customer-centric strategies in action. Following the immersion, reflect on your experiences and assess practical ways to integrate these valuable lessons in innovation and customer-centricity within your own organisation.
Join us for a transformative experience that unveils the hidden potential of your business and equips you with the knowledge and tools to Macro trends & competition - The difference between Chai and Teh; the bubble tea landscape in Southeast Asia; how all the competition in the coffee and bubble tea industry is changing consumers’ expectations.
Modules
The workshop series include the following 6 modules. Organisations can mix and match the modules to suit their organisation needs:
Module 1: Macro trends & competition
The difference between Chai and Teh; the bubble tea landscape in Southeast Asia; how all the competition in the coffee and bubble tea industry is changing consumers’ expectations.
Module 2: Customer centricity strategies of new coffee & bubble tea companies
Understand the different roles that customers play, and how do you win the customers’ attention.
Module 3: Innovation, operational efficiency & value proposition
Discover how companies build a moat, innovate and sustain business in a competitive landscape; Deep dive into the businesses of Luckin, Starbucks and Mixue.
Module 4: Case studies on key players
How Starbucks rebuilt its moat after 2008; and Luckin Coffee: How it used tech to build a coffee empire moat.
Module 5: Immersive experience
Visit different coffee stores, role play as a customer, and observe the tech and innovation strategies used.
Module 6: Bringing this back to your organisation
Distilling innovation and customer centricity lessons from coffee brands back to your organisation.
