China Live Commerce Immersion
Shenzhen and Guangzhou, 19 - 21 March 2024 [Completed]
About the programme
We conducted a 3 day programme in Shenzhen and Guangzhou, China, with more than 20 participants from across Southeast Asia, more than 10 company visits and sharing sessions, and (some bottles of) Baijiu.
In addition, 12 guests specifically flew in from Hangzhou or Shanghai just to be with us, sharing their experiences in AI / MCN & KOL management / brand building, and discussing collaboration opportunities with the participants from Southeast Asia.
A big thank you to everyone who made this experience memorable and useful.
Programme itinerary [March 2024]
The curated and intensive 3-day programme included 9 visits, 2 focus sessions, 10+ sharings, 2 networking dinners & daily briefings/debriefings.
Day 1
Shenzhen
MW Introduction: Welcome to Shenzhen, Live Commerce in China vs SE Asia, and what to expect for the trip;
2 company visits including Qianhai special economic zone
Networking dinner
with key partners in the live commerce ecosystem.
Day 2
Shenzhen & Guangzhou
MW Live commerce Immersion
Including visits to 3 companies in the live ecosystem, including two prominent MCNs
Sharing & roundtable discussion with 3 prominent MCN players and brands
Networking dinner
with key partners in the live commerce ecosystem.
Day 3
Shenzhen
MW Technology & New Retail focus session: Close door focused discussions & sharing on the future trends - including AI, virtual hosts, operations and consumer trends.
MW New Retail Immersion:
Includes visits to Mixc, Nanyou, etc. - understand the broader ecosystem of live commerce, consumer trends, supply chain,etc.
Overall debrief, drinks & dinner
Our clients and partners
