China Live Commerce Immersion
Open-enrollment, 28-30 May 2024
About the programme
This curated, focused immersion programme will include visits to the most relevant companies in China’s live commerce ecosystem, real experiences in live commerce and retail operations, and networking with decision makers. The key takeaways are:
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An understanding about how live commerce in China is evolving;
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An appreciation (and learning) of operational strategies, execution and new supporting technologies;
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Network and build business relations with key decision leaders.
Daily briefings and debriefings led by Jianggan Li, CEO of Momentum Works to link all the experiences and exposure to your home region and organisation.
Programme details
Dates: 28 - 30 May 2024 (3 full days)
Location: Hangzhou, China
Profile of participants:
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Decision makers and strategists of consumer brands, MCNs, ecommerce platforms, e-commerce enablers, SaaS companies and other ecosystem players;
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Investors, entrepreneurs and business owners in/ interested in the live commerce ecosystem;
Note: we strive for an immersion that fosters engaging insights and deep connections. As such, we have limited spots and a selective registration process to ensure a personalized and focused setting for our attendees.
Programme itinerary
The curated and intensive 3-day programme includes 6 visits, 6 sharings, 2 networking dinners, 1 cultural immersion & daily briefings/debriefings.
Day 1
Hangzhou
MW Briefing
Welcome to Hangzhou, Live Commerce in China vs SE Asia, and what to expect for the trip;
MW Live commerce sharings & workshop
Sharings by ecommerce/ Live Commerce experts, followed by a workshop (with the experts) to set out the context for the immersion;
MW Live commerce Immersion including visits to 2 of the top 3 MCNs in China - Yowant and Befriends
Networking dinner
with key partners in the live commerce ecosystem.
Day 2
Hangzhou
2 company visits including Tabcut, a leading player in TikTok-based e-commerce data analysis;
MW closed door forum
Close door sharing by key decision makers & roundtable discussion with platforms, brands, ecosystem players and supporting infrastructure players;
Networking dinner
with key partners in the live commerce ecosystem.
Day 3
Hangzhou
Bridging the Live Commerce gap workshop: China vs Southeast Asia,
MW will invite decision leaders to share insights on how to connect the dots on what we have seen in China vs what is relatable and applicable in Southeast Asia;
2 company visits including a prominent MCN;
Cultural immersion
Visits to Xixi Wetland/MixC to understand the broader ecosystem of live commerce, including consumer trends, supply chain.
Overall debrief, drinks & dinner
Note: we strive for an immersion that fosters engaging insights and deep connections. As such, we have limited spots to ensure a personalized and focused setting for our attendees.
Programme highlights
01
Visit 2 of the top 3 MCNs in China (Yowant and Befriends)
See Live Commerce operation in action, and learn about the different MCNs business strategies, operations, brand management, ROI and their overseas ambitions (spoiler: Includes acquiring a mall)
03
Understand where and how MCNs & live sellers source (and scale) innovative products that sell well on Live Commerce through sharing by Mr Y, who used to lead supply chain for Viya (Taobao’s live streaming queen with 80 million followers)
02
Visit HQ of live AI leader Tabcut
See the whole process of AI implementation in action; see how AI and humans interact in the Live Commerce; dive into key trends on Douyin/TikTok and performance indicators that international brands have been looking at
04
Gain exclusive insights into operational strengths, technological advancements, competitive strategies, ecosystem building and global expansion of top Chinese ecommerce platforms- Alibaba, Pinduoduo, Douyin - through sharings and dialogue sessions by people who led the platforms’ live operations
Immersion insights
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A unique blend of insights and immersion
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Briefings to set context, facilitate the discovery process;
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Combination of innovation visits, executive sharings, immersive experiences to make the insights relatable;
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Daily reflections & debates to connect everything;
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Network with community to build connections and continue the momentum
