Since 2024, we have conducted 4 open immersions into China's dynamic ecommerce & live commerce ecosystem. These programmes brought together over 80 participants, including business leaders and decision-makers from Southeast Asia, India, the US, the Middle East, and Europe.

Over the 3 day programme, participants visited leading ecommerce companies and gained a first-hand look at AI, MCN & KOL management, brand building, and operations on the ground. They also engaged directly with senior executives and key stakeholders, and had candid discussions with industry experts to explore emerging trends, challenges, and more.

These immersions not only provided market insights but also meaningful opportunities for cross-border collaboration and partnership.