China Food & Beverage Business Immersion
Open-enrollment, Q3 2024
About the programme
This curated, focused immersion programme will include visits to the leading innovators in China’s F&B ecosystem, real experiences in F&B operations, and networking/business discussions with key leaders. The key takeaways are:
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A solid understanding of China’s new F&B ecosystem, key trends and latest innovations;
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In-depth exposure and learning of operational strategies and execution, especially in brand/concept development, franchise management, and supply chain/central kitchens;
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Networking with decision makers & potential partners.
Daily briefings and debriefings led by Jianggan Li, CEO of Momentum Works to link all the experiences and exposure to your home region and organisation.
Programme details
Dates: Q3 2024 (4 full days)
Location: Guangzhou and Changsha, China
Profile of participants:
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Owners, decision makers and strategists of medium & large F&B chains;
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Investors and enterprises in the F&B ecosystem;
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Senior executives of delivery platforms and other ecosystem tech players;
Note: we strive for an immersion that fosters engaging insights and deep connections. As such, we have limited spots and a selective registration process to ensure a personalized and focused setting for our attendees.
Programme itinerary
The curated and intensive 4-day programme includes 6 visits, 3 closed door sessions, 2 networking dinners, 1 cultural immersion & daily briefings/debriefings.
Day 1
Guangzhou
MW Briefing
Welcome to Guangzhou, F&B in China vs SE Asia, and what to expect for the trip;
MW F&B sharings & workshop
Sharings by F&B experts on latest trends, followed by a workshop (with the experts) to set out the context for the immersion;
Two company visits, including F&B operator HQ, central kitchen, tech-enabler, etc.
Networking dinner
with key partners in the F&B ecosystem.
Day 2
Guangzhou - Changsha
MW closed door forum - Franchise & operations management
Close door sharing by key decision makers & roundtable discussion with F&B brands and restaurant chains;
One company visit.
Travel from Guangzhou to Changsha by high speed rail
Cultural Immersion
Experience food culture in Changsha
Day 3
Changsha
Two company visits, including F&B operator HQ, central kitchen, tech-enabler, etc.
MW closed door forum - How F&B players can leverage the digital ecosystem to stay competitive
Close door sharing by key decision makers from food delivery platforms, technology companies and restaurant chains
Networking dinner
with key partners in the F&B ecosystem.
Day 4
Changsha
MW closed door forum - Marketing & Branding
Close door sharing by key decision makers from F&B brands and agencies;
One company visit;
Cultural immersion
Understand the broader ecosystem of F&B, including latest consumer trends post pandemic;
Overall debrief, drinks & dinner
Note: we strive for an immersion that fosters engaging insights and deep connections. As such, we have limited spots to ensure a personalized and focused setting for our attendees.
Immersion insights
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A unique blend of insights and immersion
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Briefings to set context, facilitate the discovery process;
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Combination of innovation visits, executive sharings, immersive experiences to make the insights relatable;
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Daily reflections & debates to connect everything;
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Network with community to build connections and continue the momentum
