Ecommerce: Behind Shopee’s doors
Shopee, the largest ecommerce platform in Southeast Asia, has had a few rollercoaster years.
What is certain is that Shopee is so connected in the ecommerce ecosystem - and whatever it does will be an indicator for the industry, the wider ecosystem and for companies (as well as individuals) to plan out their own strategies.
In this briefing, we will highlight:
- Industry logic and history of Shopee - How did they grow from a late mover to the blue-eyed child of the tech industry?
- Leadership & Strategies: What strategies have they been relentlessly executing?
- Shopee’s missteps, what it did right, and should we be worried.
- Rising competition from TikTok Shop: How can TikTok Shop seriously undermine Shopee, and what can Shopee do about it?
- What to expect in 2023?: Macro outlook and our perspective about Shopee for 2023 - from the leadership, product and strategy perspective.
If you are interested in this talk, reach out to us at: academy@mworks.asia